(Miami, Florida) January 14, 2013— Azan Cigars by Roberto Duran Premium Cigars
begins 2014 with a bang as they unveil an ad campaign this week which highlights
Azan’s outstanding quality and unique progressive flavor construction technique.
Roberto Pelayo Duran unveiled Azan Cigars at the 2013 IPCPR in Las Vegas promising
to introduce a line of cigars that offers the same quality, construction, and detail
which he exceeded from those he supervised while in Cuba. Azan Cigars represents
what Roberto considers the best expression of premium cigars.
The Azan Cigar ad which will first be seen in the Cigar Snob Magazine due out next
week will feature Azan’s three lines which include the Burgundy, Premium White, and
the soon the be released Natural Corojo Maduro. The ad alludes to Roberto’s no
nonsense approach to cigar manufacturing which began in Cuba as a supervisor of
production. The ad’s simple message of “No leather, No chocolate, and no frills”
communicates Azan’s move back to basics when a cigar was a simple pleasure without
hype and gimmicky marketing.
The ad will also introduce a construction method which has been lost in the free
World’s cigars. Progressive flavor construction is an age old Cuban technique in
where cigar when lite is quite tame in taste and strength and progresses to increase
in flavor and strength as the cigar is smoked. Roberto feels that there is a huge
void for a classically constructed cigar that doesn’t overpower the smoker. Roberto
strongly feels that a cigar should be a relaxing pastime to enjoy at any point
throughout the day.
Roberto Pelayo Duran began his life’s work in his homeland of Havana, Cuba where
tobacco grabbed a hold of him, and never let go. Supervising the production of cigar
manufacturing in Cuba was only the beginning as he later went on to assemble and
manage distribution of all Cuban cigar brands for Asia The Pacific Cigar Company
Ltd. Most recently, he contributed to the new global brand marketing strategy for
Dunhill Cigars as a consultant. Roberto’s new venture allows him a platform to
present Azan Cigar, which is a nod to the way cigars used to be.
Roberto has assembled a unique combination of well-known, talented, and
well-traveled cigar professionals that complement each other, forming a boutique
factory which focuses entirely on quality. This factory boasts only 20 couples that
produce medium to full flavor cigars, with a very classic approach and excellent
quality. Their craftsmanship is unrivalled and the small team allows for consistent
superior quality monitoring.
Azan Cigars is one of the biggest kept secrets in the history of the Cuban cigar
brands. Azan is particularly unique as it is the only Cuban cigar brand ever founded
by Chinese immigrants. In 1928, Kwan Ben Sen (Domingo Azan) and his brothers,
starting producing handmade cigars in Manicaragua, province of Villa Clara in Cuba.
With the traditional Oriental dedication, focus and with a strike of good fortune,
Domingo Azan was able to build one of the most successful tobacco brands in the
center region of Cuba. Roberto Pelayo Duran stated: We are fortunate to revitalize
Azan Cigars as the great-granddaughter of Domingo Azan Maria Isabel Alvarez Azan
stands proudly with the Roberto Duran team.
For More info on Azan Cigars please go to www.AzanCigars.com or call 866 316 1494
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